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The 2012 plastic legacy that keeps giving

The 2012 London Olympics may seem a distant memory to some – but for one sports drink bottle manufacturer they are still fresh in the memory thanks to

The East Sussex-based firm came to the aid of Logoplaste when it was awarded a £35 million contract by a global pharmaceutical giant to manufacture plastic bottles for its well-known sports drink brand in time for the London Olympics. As sole supplier in the UK of Europe’s largest plastic pallet box, was selected by Logoplaste to supply 2,000 of its GoBox 1311 plastic containers with lids.

Five years later and all of the plastic boxes are still in action on Logoplaste’s automated materials line – a feat which demonstrates why manufacturers from all sectors should leave the wood and go plastic.

Jim Hardisty, Managing Director of, said: “Logoplaste was a massive contract for us, but it perfectly sums up why plastic is the way to go. Those 2,000 boxes have been in use day-in and day-out since the line was installed.

“It just goes to show that the investment in plastic pays off in the end. It’s time for manufacturers and distributors, whatever sector they serve to ditch the wood. Goplastic.”


The GoBox 1311 offers a storage capacity of 1,400 litres and is ideal for large-volume consignments. Some slight modifications were made to the container and lid to ensure that the boxes could be stacked accurately and securely up to 5 boxes high.

Delivery of the boxes was a large-scale logistical operation requiring 48 trailers, which coordinated to fit Logoplaste’s tight delivery schedule.

To help with the automation required for the project, Logoplaste selected Swedish automated solution provider, Soft Design AB. The company supplied seven Automated Guided Vehicles (AGVs), two Pick & Place lid application and removal machines and eight Box Tippers. Soft Design AB has worked with AGV Systems for over 20 years and its state-of-the-art AGV Control System “MAX” offers a warehouse management module, which controls and optimises AGV transport assignments.

Do you want a plastic solution that will still be serving you in five years’ time? Arrange a demonstration today, by calling on 01323 744057 or emailing